UN MARKS INTERNATIONAL DAY WITH CALL FOR HARNESSING POWER OF SPORT TO BUILD BETTER WORLD

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From: UNNews <UNNews@un.org>
Date: 6 Apr 2014 11:00:00 -0400
Subject: UN MARKS INTERNATIONAL DAY WITH CALL FOR HARNESSING POWER OF
SPORT TO BUILD BETTER WORLD
To: news11@ny-mail-p-lb-028.ptc.un.org

UN MARKS INTERNATIONAL DAY WITH CALL FOR HARNESSING POWER OF SPORT TO
BUILD BETTER WORLD New York, Apr 6 2014 11:00AMThe United Nations is
calling on global citizens to become part of its team to harness the
power of sport to build a better world for all as it marks the first
ever International Day of Sport for Development and Peace.

"This International Day will highlight the potential of sport to
advance human rights, eliminate barriers and promote global
solidarity," Secretary-General Ban Ki-moon said in his
<"http://www.un.org/News/Press/docs/2014/sgsm15735.doc.htm">message to
mark the occasion.

"To reach our goals, we need all players on the field: governments,
international organizations, the sport sector, civil society, and many
others. I urge all global citizens to join this growing movement and
become part of our team to harness the power of sport to build a
better world for all."

The UN General Assembly last August declared 6 April as the
International Day of Sport for Development and Peace to promote the
role of sport and physical activity as a tool for development and
peace.

"When it is deployed effectively, sport contributes to the advancement
of peace, child and youth empowerment, health, social inclusion, and
equality," the President of the Assembly, John Ashe, said in his
<"http://www.un.org/en/ga/president/68/news/international_day_of_sport_for_development_and_peace.shtml">message
for the International Day.

"In the past sport has helped create exchanges and friendly
interactions between groups caught up in violent conflict. It has
provided opportunities for youths to learn about moral values, fair
play, motivation, leadership, and teamwork, while serving as a gateway
to education," he stated. "More than a celebration, let us see this
day as an opportunity for the United Nations family to come together
and recognize sport as a crucial means of building community."

The UN Office on Sport for Development and Peace (UNOSDP) is promoting
five key messages for the Day, and encourages that these messages will
be spread around the world. They are: the power of sport to respect
and promote dialogue; the power of sport to enhance life skills of
children and youth; the power of sport to include everyone regardless
of abilities; the power of sport to advance gender equality; and the
power of sport to improve physical and mental health.

Wilfried Lemke, the UN Special Adviser on Sport for Development and
Peace, is confident that this new international commemoration will
further promote the value of sport as a catalyst for development and
peace.

"The power of sport is limitless. Every day, people's lives are
enriched by playing sport as it inspires team spirit, social
interaction and a healthy body and mind," he stated.

"I challenge everyone to look for those with limited or no access to
sport and try to remove the barriers that stand in the way of their
participation. It is our common responsibility to make sport
accessible, and I hope that, through this International Day, we can
raise the awareness needed to ensure that everyone has the opportunity
to experience the benefits of sport."

The UN Development Programme (UNDP) is using the Day to
<"http://www.undp.org/content/undp/en/home/presscenter/pressreleases/2014/04/01/the-world-celebrates-first-ever-international-day-on-sport-for-development-and-peace.html
URL">highlight the benefits of sport and healthy lifestyles on broader
social development, citing its role in building self-confidence,
empowering youth, promoting good health, and helping to achieve the
anti-poverty targets known as the Millennium Development Goals (MDGs).

"The convening power of sport makes it additionally compelling as a
tool for advocacy and communication," it added. In this regard, UNDP
has appointed sporting personalities as Goodwill Ambassadors with the
objective of creating public awareness about development issues, while
promoting tolerance and peace.

Among the UNDP Goodwill Ambassadors, six are sports champions --
Ronaldo Nazario, Zinédine Zidane, Didier Drogba, Iker Casillas, Marta
Viera da Silva, and Maria Sharapova.

"The observance of the Day will help spread awareness about the
importance of sport as a tool to build a peaceful and better world and
to recognize the potential of sport to create positive social change
across the globe. It is also an opportunity to unite and celebrate
together," said Didier Drogba, on behalf of the UNDP team.

All Ambassadors are reaching out to the public in a series of posters
to celebrate this day all together, as a team.
Apr 6 2014 11:00AM
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