ON WORLD INTELLECTUAL PROPERTY DAY, UN CELEBRATES MOVIES, FILMMAKING

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From: UNNews <UNNews@un.org>
Date: 26 Apr 2014 09:00:00 -0400
Subject: ON WORLD INTELLECTUAL PROPERTY DAY, UN CELEBRATES MOVIES, FILMMAKING
To: news11@ny-mail-p-lb-028.ptc.un.org

ON WORLD INTELLECTUAL PROPERTY DAY, UN CELEBRATES MOVIES, FILMMAKING
New York, Apr 26 2014 9:00AMFilm tastes are as varied as the people
around the world watching them, and as cinematic excellence sprouts up
in dozens of countries, the United Nations and the global intellectual
property (IP) system are helping to keep the reels rolling by
supporting filmmaking through this year's theme for World Intellectual
Property Day --"Movies -- A Global Passion."

"Movies have always attracted global audiences...from the very first
silent movies," said General Francis Gurry, Director of the UN World
Intellectual Property Organization (WIPO) in a message for World IP
Day 2014.

"We have witnessed the growth not only of global audiences, but also
of global production," pointed out Mr. Gurry, noting that while
Hollywood was once the dominant player, film industries around the
world now flourish.

"Be it Bollywood in India, Nollywood in Nigeria, or in Scandinavia,
North Africa, China or other parts of Asia -- movies really are a
global passion," Mr. Gurry evinced.

To mark the Day, WIPO is helping to facilitate events in dozens of
countries. Via the IP Day Facebook page, movie lovers around the world
can learn about the history of film, the latest trends and how
intellectual property helps to promote creativity and innovation.

In a video message, the WIPO chief said movies are a direct product of
intellectual property. "You start with a script, which is the
intellectual property of an author or screenwriter. Then there are the
actors, whose performances are their intellectual property. Then there
is music, in which the composers and the performers have intellectual
property," he said, adding:" IP underlies the whole film industry."

"On World IP Day this year, I invite movie lovers everywhere, when
next you watch a movie, to think for a moment about all the creators
and innovators who have had a part in making that movie," said Mr.
Gurry in his message.

The WIPO Director also urged everyone to think about the digital
challenge that the Internet presents for film.

"I believe it is the responsibility not just of policy-makers but of
each of us to consider this challenge, and to ask ourselves: How can
we take advantage of this extraordinary opportunity to democratize
culture and to make creative works available at the click of a mouse,
while, at the same time, ensuring that the creators can keep on
creating, earning their living, and making the films that so enrich
our lives?" Mr. Gurry asserted.

In Geneva, WIPO is screening the Swiss premiere of the
Nigerian/British co-production of author Chimamanda Ngozi Adichie's
"Half of a Yellow Sun," a story of Nigeria's civil war with an
international cast featuring Chiwetel Ejiofor, Thandie Newton and
others.

World IP Day, 26 April, was initiated in 2000 to raise public
awareness on the role of IP in daily life and to celebrate the
contributions of innovators and creators in the development of
societies worldwide. WIPO is a specialized agency of the United
Nations and the leading global forum to promote intellectual property
as a force for positive change.
Apr 26 2014 9:00AM
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