MORE PEOPLE MUST KNOW ABOUT VITAL UN WORK WITH SUPPORT FROM STATES, OFFICIAL SAYS

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From: UNNews <UNNews@un.org>
Date: 22 Apr 2013 19:00:01 -0400
Subject: MORE PEOPLE MUST KNOW ABOUT VITAL UN WORK WITH SUPPORT FROM
STATES, OFFICIAL SAYS
To: news11@ny-mail-p-lb-028.ptc.un.org

MORE PEOPLE MUST KNOW ABOUT VITAL UN WORK WITH SUPPORT FROM STATES,
OFFICIAL SAYSNew York, Apr 22 2013 7:00PMUnited Nations staff members
are on the frontlines in such vital endeavours as providing
life-saving aid to victims of conflict, vaccinating millions of
children and leading the fight to end extreme poverty and violence
against women – and their story must be told to the global audience,
the Organization's communications chief said today.

"The role of the Department of Public Information is to tell those
stories," Peter Launsky-Tieffenthal, Under-Secretary-General for
Communication and Public Information, told the 114 members of the
Information Committee (COI), an intergovernmental body that meets
annually to assess progress made by the United Nations in the field of
public information.

"For the Department, this is not always an easy task, because, as a
truly global organization, we would like to tell our story in as many
languages as possible," said Mr. Launsky-Tieffenthal, who is also the
Coordinator for Multilingualism at the UN.

He was optimistic, he said, about the meeting the challenges, however,
presenting as strategic objectives strengthening cooperation with
Member States, coordinating communications throughout the United
Nations system, and creating modern, efficient and results-driven
communication capacity, on the basis of lessons learned from past
experience.

He said that greater fiscal efficiency is being obtained through
optimal use of new technologies, including social networks and
applications. At the same time, audiences were also being expanded
through older technologies, greater multilingualism and partnerships
with Member States and the private sector.

China National Radio, he said for example, airs UN Radio's Chinese
language programmes and live link-ups when there is breaking news,
including in primetime morning slots. At the same time, the Weibo
account of the UN (the Chinese equivalent of Twitter) is followed by
3.5 million people.

Mr. Launsky-Tieffenthal said that the Department would, this month,
experience a significant "leap forward" with the implementation of its
new digital media asset management (MAMS), which should allow all
audiovisual productions of DPI to be met on a common digital platform.

On the ground, he said that partnerships with Member States have
reached a new level through the network of 63 Information Centres
(UNICs), which works in 53 different languages.

Finally, in response to the request of the Committee to present a
strategy to produce press releases in all six official UN languages,
not just English and French, Mr. Launsky-Tieffenthal announced a pilot
project was underway in partnership with the Department of General
Assembly and Conference Management.

In the pilot, press releases will be made available in Spanish for
specific meetings and the results then evaluated to determine the
additional resources needed to maintain full coverage of meetings in
that language, said the Deputy Secretary-General.Apr 22 2013 7:00PM
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