Google Analytics Product Abandoned Carts Update: Real-Time data, Shortcut Reports, & MCF API

---------- Forwarded message ----------
From: Google Analytics <analytics-noreply@google.com>
Date: Tue, 04 Sep 2012 20:02:46 +0000
Subject: Google Analytics Product Update: Real-Time data, Shortcut
Reports, & MCF API
To: guyperea@gmail.com

Google Analytics
Monthly Product Update
August 2012
( www.google.com/analytics )

This month's Google Analytics features make it easier to learn about
campaigns as they launch, access key reports, and incorporate conversion
path data into your applications.

WHAT'S NEW
Segment Real-Time data to learn about campaigns as they launch
In your Real-Time reports, click on a page element to segment your data by
different dimensions, such as country or medium. Segmenting your Real-Time
data can help you view the performance of a geo-located PPC campaign,
measure which content is most popular in large metro areas, observe how
social media is impacting site traffic from an industry conference, and
more. Learn more.
( https://plus.google.com/104725678129478369928/posts/UpP78d2yCki )

Save time finding your favorite reports with Shortcuts
Shortcuts help you get the exact view you want of your Analytics data in
record time. Rather than having to go through the "find report, add
segment, change sort" process daily, use Shortcuts to do it once, save it,
and come back to it in a single click. Learn more
(
http://analytics.blogspot.com/2012/08/get-to-your-data-faster-announcing.html
)

Easily export & analyze Multi-Channel Funnels data with the API
Use the MCF Reporting API to query for metrics from the Analytics
Multi-Channel Funnels reports and incorporate conversion path data into
your applications. Key uses for this include combining conversion path data
with other data sources--such as cost data--to create new visualizations,
as well as using conversion path data to automate processes such as
bidding. Learn more.
(
http://analytics.blogspot.com/2012/07/introducing-multi-channel-funnels.html
)


CASE STUDIES & EDUCATION
Watch: "Multi-Channel Funnels" webinar to learn how to improve your
marketing campaigns
Neil Hoyne, Google's Global Program Manager for Attribution, presented an
in-depth look at Multi-Channel Funnels. Neil discussed the importance of
marketing attribution and demonstrated how the Multi-Channel Funnels
reports reveal details about the customer journey prior to a sale or
conversion. Better understanding customers' interactions across different
digital media can improve your campaign performance. Watch and enjoy.
( http://youtu.be/VxTOpSYPZHs )

Follow us on Google+ for tips, trends and news
To gain insights about Analytics and learn from industry leaders, check out
our popular posts this month:
Using analytics is critical to grow your small business
Measure your site speed and improve performance today
Analytics: Data for the evolving digital world (video)
ABT - Always Be Testing
( https://plus.google.com/u/0/111224383669619377607/posts )

Case Study: Online food retailer slices shopping cart abandon rates for a
70% increase
LaTienda learned that shipping rates greatly impact shopping cart behavior
and abandonment rates. For key regions, they were able to offer a lower
flat rate shipping option to users, and with advanced segments, they
observed a 70% increase in order completion for those regions. Read the
full case study to learn more.
(http://analytics.blogspot.com/2012/08/how-one-online-food-retailer-increased.html
)

Thank you for reading our monthly update. Don't forget to share your
thoughts with us through the feedback link below, and tell us what you'd
like to see in future updates.

Happy Analyzing,
The Google Analytics Team

Was this information useful? Share your thoughts with us.

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Developer Hub | Blog | Twitter

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